Edison Networks
Free live session · Tue 20 Oct, 12:30 pm UK

The £45k a month your phones are quietly losing

How MSPs add first-line capacity without adding headcount: an AI receptionist that lives on your phone system and inside your PSA, not another chatbot.

One franchisee's 12 private clinics were each missing about one call a day, worth £125 a time. That adds up to £45,000 a month, and most MSPs have never measured theirs.

  • What happens when a call hits the AI: caller identified in your CRM, ticket raised, note logged, task created for the right person.
  • The real numbers: about £18 an hour for a person whether the phone rings or not, 12.5p a minute for the AI only while it's talking.
  • Two ways an MSP can use it: on your own service desk, or sold on to your clients, who buy it from you.
  • The questions you're already thinking: password resets, card payments, and what happens when the human it transfers to doesn't pick up.

Save your seat

60 minutes with Chris Callaway, founder of Edison Networks. Teams invite lands in your inbox straight away.

Add it and we'll text you the join link on the day.

No recording sent afterwards. If you want it, you have to turn up.

60 sites

A private medical franchise now runs Edison's AI receptionist across every clinic, live since summer 2026.

12.5p / min

What the AI costs while on a call. Zero when it isn't. A person on the desk costs about £18 an hour either way.

£10 or £2.50

Per extension, per month: £10 on Edison's phone system, £2.50 plugged into your own. Nothing hidden until the session.

This is for you if

  • You run or lead an MSP where first-line engineers still answer the phone.
  • Your PSA or CRM has an open API. HubSpot is built and ConnectWise is the next one coming online. If yours has no API, the AI can't touch it, and Chris will say so.
  • You've stalled at a size where you can't afford the next hire but can't grow without them.
  • You want to hear what it does and what it costs without a sales script.

Your host

Chris Callaway

Chris Callaway, Edison Networks

Runs a UK telecoms business serving 200+ clients on VoIP, broadband and mobile. Lost 400 users to Teams Direct Routing two years ago, decided telecoms revenue was migrating into software, and built the answer. He will not oversell it.

Tuesday 20 October, 12:30 pm UK. Sixty minutes.

Bring your service desk manager. The Q&A is where the useful bits come out.

Register free